The Franzia Wine Family

  • 1893


    Great Grandfather Giuseppe Franzia left from Vado, Italy and arrived in San Francisco. Worked as a tactor farmer in San Francisco and eventually Stockton.

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  • 1906


    Giuseppe Franzia purchased land and planted the first Franzia vineyard in Ripon, California—San Joaquin Valley.

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  • 1912


    Giuseppe and Teresa’s fifth son, was born in the family home on the Franzia ranch.

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  • 1915


    Giuseppe Franzia winery was in the business of selling wines direct to customer produced from his own San Joaquin Valley vineyards. This was the beginning of the Franzia/Bronco business model.

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  • 1922


    Ernest and Julio Gallo’s father purchased a 20 acre vineyard in Escalon, California—June, 1922. Gallo’s first vineyard purchase was 16 years after Giuseppe and was located 6 miles to the east of Giuseppe’s original vineyard.

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  • 1923


    Joseph J. Franzia became the president of the Franzia Wine Company.
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  • 1930


    Ernest Gallo marries Amelia Franzia.

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  • 1933


    Repeal of Prohibition. Foundation laid by Giuseppe’s five sons for a winery to be called Franzia Brothers Winery located in the great San Joaquin Valley.

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  • 1936


    Franzia Winery continues expansion to 1,000,000 gallons… Franzia Brothers Winery keeps growing year–after–year thereafter.

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  • 1966


    Fred T. Franzia founded and managed Franzia Sales Company—a wine distribution company based out of Los Angeles.

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  • 1971


    June 14th—60% of original Five Brothers sold their shares to Investment Bankers Donaldson, Lufkin & Marks. Fred T. Franzia was promoted to Vice President—Sales.
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  • 1972


    Franzia Brothers Winery Initial Public Offering (IPO). Stock on over–the–counter—21 years before Robert Mondavi Winery IPO in June of 1993.

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  • 1973


    December 13th—Franzia Winery publicly owned company purchased by Coca Cola Bottling Company of New York. See the pattern of going public. New York companies come to the table and devour the publicly owned and managed family enterprises.
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  • 1973


    Partners Joseph S., John and Fred T. Franzia founded Bronco Wine Company on December 27, 1973. A return to a family company. Bronco Wine Company has expanded its infrastructure every year since then.

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  • 1974


    February—re–entered the wine distribution business as a California wholesaler in February, 1974. Featured Robert Mondavi wines for distribution. We also started building our Bronco Winery in Ceres during June of 1974.

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  • 1977


    Entered joint venture with Getty Oil to construct a winery in Fresno to become a processing center of San Joaquin Valley grapes. Getty money to construct the winery and our knowledge to penetrate the marketplace gave us a great growth opportunity.

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  • 1986


    Texaco buys Getty. Sales forces Bronco to start their own vineyard development in order to maintain Bronco’s competitive advantage. Grafted over 1,000 acres our first year to Zinfandel. Eventually various Bronco partnerships purchased over 50 different land acreages to develop vineyards. This vineyard development is on-going each year.
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  • 1990


    Bronco Wine Company purchased our first brand and inventory—Estrella River Winery on August 1, 1990. We have since purchased an additional 39 brands and inventories, including Charles Shaw, Napa Ridge, Hacienda, Domaine Napa and Trellis, among others.

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  • 1993


    Started Hacienda Winery bottling room in Sonoma, California in August of 1993. Still operating today at about 3,000,000 cases/year.

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  • 1998


    Purchased land at Napa Valley Gateway Park. Started building our Barrel 10 Quarter Circle Winery to facilitate additional bottling requirements.
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  • 2000


    First bottled wine at Barrel 10 Quarter Circle located at 33 Harlow Court, Napa, California, on August 20, 2000.

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  • 2002


    Charles Shaw Super Value wines to the marketplace. Trader Joe’s and Charles Shaw are now the largest selling Super Value wine in America.

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  • 2003


    Bottled over 12,000,000 cases/year at Barrel 10 Quarter Circle Winery.

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  • 2003


    Expanded second bottling line at Barrel 10 Quarter Circle to keep up with demand.

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  • 2005


    Building Napa Distribution Center on Devlin Road, Napa, California. The Napa Distribution Center opened for shipments July 1, 2007. New warehouse holds 650,000cs in state of the art temperature control environment; built eco–friendly and powered by solar technology.

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  • 2007


    114 years after Giuseppe arrived in San Francisco, Bronco is talking to their fellow employees that will take them to the next hundred years.

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  • 2007


    Announced plans to explore building glass plant at Napa property to reduce green house effect and transportation costs. Also, Charles Shaw 5th Anniversary party.

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  • 2010


    Charles Shaw sells over 500 million bottles; Crane Lake sells over 1.65 million cases nationally.

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  • 2015


    BWC launches 585NorthWest, focusing on brand development in Washington and Oregon. Joseph JD “Joey” Franzia has led this wine market expansion.
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  • 2016


    BWC enters into first Direct to Consumer (DTC) program with Rosenblum brand acquisition; Rosenblum’s Urban Cellar is located in Oakland, CA—Jack London Square.

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  • 2016


    BWC purchases 12 brands from Treasury Wine Estates, 1.5M Cases; Select brands named: Rosenblum, Stone Cellars, The Great American Wine Company, Little Penguin (AUS) and Colores del Sol (ARG).
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  • 2016


    BWC launches Bivio Freight and Logistics Company to support freight lines from Ceres to Napa/Sonoma, grape hauling and warehouse logistics services; Bivio LLC, breaks ground on a 500,000sf temperature controlled/rail serviced warehouse in Ceres, Ca.
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  • 2017


    BWC Charles Shaw has sold more than 1 Billion bottles, since inception in 2002 (15 Years).

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